NLP
How To Handle Price Objection

Reframe the Price. Redefine the Value. Reinvent the Sale.

Industry-Proven Expertise

Delivered by a certified NLP trainer with 20+ years of corporate sales and negotiation experience.

Strategic & Result-Oriented

Focused on actionable NLP technique that drive measurable sales performance.

Enhanced Negotiation Impact

Equip your team to build influence, credibility, and rapport, leading to higher conversion and stronger client relationship.

Practical and Effective
Training Mechanism

Reframe the Price. Redefine the Value. Reinvent the Sale.

  • Decode the Psychology of “Too Expensive” – Learn the unconscious buying trigger and belief behind every price objection using proven NLP framework.
  • Reframe, Redirect, and Rebuild Value Instantly – Transform resistance into curiosity by mastering the art of linguistic reframing and embedded command.
  • Close with Confidence, Not Concession – Develop mindset mastery and persuasive language pattern to turn “I’ll think about it” into “Let’s proceed.”

To equip sales professional with cutting-edge NLP persuasion and communication strategies to decode customer objection, reframe price resistance, and convert conversation into high-value commitment — all through mastering the psychology of buying behavior.

Day 1: The Psychology Behind Price Resistance

Module 1: The NLP Foundation of Persuasive Selling

  • Understanding how language shapes perception and buying decision
  • The 3 filters of human communication
  • How price objections are coded in the unconscious mind

Module 2: The Real Meaning Behind “It’s Too Expensive”

  • Discover the six hidden beliefs behind price objection
  • Identifying customer’s buying values and decision strategies
  • NLP listening technique to detect unconscious resistance

Module 3: Reframing Price with NLP

  • Value vs. cost: shifting the client’s focus linguistically
  • NLP reframing model: context, meaning, and contrast reframe
  • Practical NLP language pattern to reposition value instantly

Module 4: Emotional Anchoring for Sales Confidence

  • Installing empowering anchors before negotiation
  • Calibrating your state to match and lead the client’s energy
  • Creating emotional certainty that sells

Day 2: From Objection to Agreement

Module 5: Advanced NLP Language Pattern for Persuasion

  • The Meta Model and Milton Model for handling objection
  • Using presupposition and embedded command ethically
  • Framing questions that lead customer toward “Yes”

Module 6: The NLP 1-Minute Profiling Technique

  • Quickly reading customer’s buying language and motivation style
  • Matching communication style to build instant trust
  • Crafting personalized value statement that resonates

Module 7: Turning Resistance into Rapport

  • The psychology of mirroring and pacing objection
  • NLP technique for diffusing tension and maintaining influence
  • Case studies: how top negotiators turn objection into opportunities

Module 8: The NLP Closing Formula

  • 3-step objection-handling script using NLP structure
  • Time Line reframing to future pace the decision
  • Personal action plan: integrating NLP in your real-world sales conversation
  • Sales Professional and Account Managers seeking to close more deals.
  • Business Development and Client Relationship Managers aiming to strengthen influence.
  • Team Leaders and Managers responsible for coaching or leading sales teams.
  • Negotiator and Consultant who want to improve persuasion and communication skills.
  • Anyone looking to enhance their non-verbal communication and NLP-based sales technique.

This course is 70% practice, 30% theory, delivered through:
✅ NLP Tools & Techniques
✅ Role Plays & Simulations
✅ Real-world Case Studies (MNC context)
✅ Action Planning

Training Fee: (RM15,000 + 8% SST + 4% HRDC Admin Fee / day / 50 pax) x 2 days 

👉 WhatsApp us today to make a difference! 

NLP Sales Training

In sales, rejection is inevitable—but how you respond to it shapes your future results.

When you react with frustration or disappointment, you condition your mind to associate rejection with negative emotion.

Over time, this creates a pattern—one that weakens your confidence and affects how you show up in your next negotiation.

NLP teaches you to consciously reframe that moment.

Instead of thinking, “I lost the deal”,
shift to:
“Great—someone has been awarded. My next opportunity is already on its way.”

This simple mental reset breaks the negative pattern, keeps your emotional state resourceful, and allows you to stay confident, composed, and focused in every interaction.

When your state changes, your communication changes.

And when your communication improves—your results follow.

#NLP #NLPSalesTrainingMalaysia #HRDC

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FAQ

NLP How To Handle Price Objection

NLP Handling Price Objection is an in-house sales training programme that combines Neuro-Linguistic Programming (NLP), sales psychology, persuasive communication and objection handling techniques to help sales professionals overcome price resistance and convert objections into sales opportunities.

Price objections are often not only about price. They may indicate concerns about perceived value, trust, timing, budget, comparison with competitors, or unclear benefits. This training teaches sales professionals how to identify the real reason behind price resistance and respond effectively.

This programme is suitable for:

  • Sales Executives
  • Sales Managers
  • Business Development Managers
  • Account Managers
  • Key Account Professionals
  • Entrepreneurs
  • Customer Service Teams
  • Consultants
  • Anyone involved in pricing discussions and negotiations

Participants will learn how to:

  • Understand the psychology behind price objections
  • Identify hidden customer buying beliefs
  • Reframe price into value
  • Handle “too expensive” objections confidently
  • Use NLP language patterns for persuasion
  • Build customer trust and credibility
  • Negotiate without unnecessary discounting
  • Convert objections into sales opportunities

Traditional sales training often focuses on scripts and responses. NLP Handling Price Objection focuses deeper on customer psychology, communication patterns, emotional triggers and value perception, enabling sales professionals to influence buying decisions more effectively.

Participants will learn practical NLP techniques including:

  • NLP Reframing
  • Meta Model Questioning
  • Milton Model Language Patterns
  • Embedded Commands
  • Presupposition Patterns
  • Anchoring
  • Rapport Building
  • Customer Buying Strategy Identification

NLP helps sales professionals understand how customers create perceptions about price and value. By using effective questioning, reframing and persuasive communication techniques, salespeople can shift conversations from cost-focused discussions to value-focused decisions.

Yes. Participants learn how to protect value, communicate benefits effectively and handle price objections without immediately reducing price or offering unnecessary discounts.

Yes. This programme is suitable for both B2B and B2C organisations including manufacturing, healthcare, medical devices, pharmaceutical, engineering, logistics, technology, banking, insurance, retail and professional services.

Yes. NLP Handling Price Objection is designed as an in-house corporate training programme and can be customised according to your products, services, sales process, customer profile and industry requirements.

Yes. The programme can be customised with your company’s actual sales challenges, customer objections, pricing situations, case studies and role-play scenarios.

Yes. The training uses practical learning methods including NLP exercises, sales simulations, role plays, real-world case studies and feedback sessions. The methodology is designed around approximately 70% practical application and 30% theory.

The programme is commonly conducted as a 2-day in-house corporate training programme, although duration can be adjusted according to organisational objectives.

Yes. Eligible Malaysian employers may apply for HRD Corp claims subject to the latest HRD Corp requirements. Yen Premium Coach is a HRD Corp-recognized training provider, offering customised in-house corporate training solutions.

Yen Premium Coach Consulting Sdn Bhd is an HRD Corp-registered training provider with extensive experience delivering practical, NLP-based corporate training programmes across Malaysia.

Previously delivered under Yen Universe Consultancy, our NLP training and corporate development services have now been consolidated under Yen Premium Coach as part of our broader business transformation direction.

Our workshops combine proven negotiation strategies, practical NLP techniques, interactive role-plays and real-world business case studies to help organisations strengthen sales performance, enhance workplace communication and drive meaningful behavioural change.

What is NLP (Neuro-Linguistic Programming)?

NLP is an approach to understanding how our thoughts, language and behavioural patterns influence the way we think, communicate and act.

At Yen Premium Coach, we view NLP as a practical tool to reprogramme the mind by identifying and reshaping limiting thought patterns, strengthening positive beliefs and developing more empowering behaviours.

It helps individuals improve self-awareness, communication, emotional management and personal effectiveness.

Let’s WhatsApp us at 0172209263

Reframe the Price. Redefine the Value. Reinvent the Sale.

Transforming People. Transforming Business. 

017-2209263