Day 1: The Psychology Behind Buying Behaviour
1. The New Age of Selling ā From Product to Psychology
- Why customers buy differently
- The shift from transactional to emotional selling
- Understanding the role of perception and unconscious influence
2. NLP and Selling Psychology
- The fundamental concept of NLP in sales
- How language patterns reveal thinking and decision-making
- Applying NLP techniques to build trust and rapport
3. The Science Behind Buying Behaviour
- How the unconscious mind drives decision
- Emotional trigger and buying motive
- Identifying the key stages of the customer decision process
4. Six Types of Customers
- Overview of the 6 customer types and their characteristic
- Recognizing behavioral cues and communication preferences
- Matching sales style to customer personality
5. Practical Application: Profiling in One Minute
- The 1-minute NLP profiling technique
- Rapid observation and calibration skill
- Group practice and guided simulation
Day 2: Applying NLP Profiling to Real-World Selling
1. The Six Structured Ways to Profile Customer
- Visual, Auditory, Kinesthetic, and Language-based profiling
- Behavioral indicator and choice of word
- Aligning your sales strategy with customer profile
2. Reading Between the Lines
- Listening to the language that sells
- Identifying motivation direction
- Detecting customer values and criteria
3. Role Play: Turning Profiling into Persuasion
- Live sales simulation and feedback
- Building adaptive communication for each customer type
- Handling objection using NLP reframing
4. Drafting the Perfect Sales Pitch
- Designing a persuasive pitch tailored to product and customer type
- Integrating NLP language patterns for influence
- Practicing confident delivery and emotional impact
5. Transforming Knowledge into Action
- Action planning and post-training implementation
- Building a personal NLP sales toolkit
- Commitment to continuous behavioral calibration