Our Story

Established in 2016, Yen Premium Coach Consulting Sdn Bhd is a Business Transformation Consulting firm helping growing businesses build stronger people, better systems and more efficient operations.

Building on our NLP and corporate training heritage previously delivered under Yen Universe Consultancy, we have consolidated our expertise into one integrated platform covering People & Performance, Business Systems & Compliance, and Operational & Digital Transformation.

We work alongside businesses to overcome challenges, improve capabilities and turn business potential into sustainable growth.

We make business transformation practical, achievable and sustainable.

🌏 Our Vision

To be a trusted Business Transformation Partner for organization, recognised for excellence in people development, business systems and technology transformation.

⚙️ Our Mission

To help SMEs develop capable people through NLP and corporate training, strengthen business performance through ISO, ESG and compliance solutions, and improve operational efficiency through Industry 4.0, automation and digitalisation.

✨ Our Core Value: Simplicity, Professionalism & Integrity 

We deliver solutions that are clear, practical, and professional — built on a foundation of honesty, ethics, and trust.

🤝 Our Promise
We stand with ASEAN industries as a trusted partner — delivering innovative, sustainable, and people-driven solutions that create lasting impact for businesses, communities, and the environment.

what we do
3 Main Pillars

Transforming People. Transforming Business. 

Yen Universe Consultancy: ASEAN’s leading NLP-driven Corporate Training and Team Building Provider

We believe ISO and ESG go beyond certification and reporting — they are strategic tools for driving business excellence, ensuring regulatory compliance and building sustainable, future-ready businesses. By meeting Bursa and regulatory expectations, strengthening stakeholder trust and enhancing your brand credibility, ESG can become both your compliance shield and competitive advantage, helping your business secure new opportunities and stand out in an increasingly competitive market.

Our Mission
We empower local factories, warehouses, and agricultural farms to transition into Industry 4.0 and operate sustainably — driving efficiency, productivity, and long-term competitiveness.

Our IR4.0 Solutions

  • Smart Factory – Transforming production with automation, real-time data, and intelligent innovation for higher efficiency and reduced waste.
  • Smart Warehouse – Streamlining storage, inventory, and logistics through integrated intelligent systems that maximize speed and accuracy.
  • Smart Farming – Elevating agricultural performance with advanced technologies that improve yield, optimize resources, and enable sustainable growth.
why us
Our Core Competency

Transforming People. Transforming Business. 

Guided 300+ companies and trained 10,000+ professionals.

ISO, IR4.0, sustainability, CSR, ESG and people development in one complete solution.

Regional insights and cultural adaptability for practical, impactful results.

Supporting the 1.5°C global warming goal while driving community-focused CSR initiatives.

Smart Factory, Smart Warehouse, and Smart Farming innovations to accelerate competitiveness.

Built on simplicity, professionalism, and honesty in every engagement.

As ASEAN emerges as one of the fastest-growing economic regions, we position ourselves as a strategic partner for businesses seeking to expand and strengthen their competitiveness across Southeast Asia.

  • Regional Reach – Serving clients in Malaysia, Singapore, Thailand, Indonesia, Vietnam, and beyond.
  • Cultural Adaptability – Tailored consulting approaches that respect diverse ASEAN business environments.
  • Sustainability & Digital Readiness – Aligning companies with global climate goals and ASEAN’s digital economy agenda.
Transform Strategy. Accelerate Growth 
🌍 Our Commitment to Society

As part of the global community, we are committed to giving back by driving initiatives that create real impact for people, communities, and the environment. Through our CSR programs, we go beyond business excellence to foster sustainability, inclusivity, and shared growth.

1 pair of school shoes is donated to the needy while a book is sold

We conduct corporate visit to some outstanding companies in Malaysia, to inspire more entrepreneurs to excel in their respective field.

We organise Entrepreneur Talk to University Students, to prepare them well for their career path.

Click here to see the event photos 

In 2010, our Founder was inspired by a story about 雁子 — the wild goose. What touched us was not simply how geese fly, but how they support, encourage and protect one another throughout the journey.

Geese fly in formation, take turns leading when one becomes tired, communicate to keep the flock moving, and stay together when one is struggling. Everyone has a role. Everyone can lead. Nobody is left behind.

That became the philosophy behind Yen.

The name Yen comes from the Chinese word 雁 (Yàn). It is simple, memorable and easy to pronounce across different languages — but more importantly, it carries the values we want our company to live by:

TEAMWORK. LEADERSHIP. ENCOURAGEMENT. RESILIENCE. SHARED PURPOSE.

Just like a flock of geese, we believe that when we fly together, we can go further.

That is the Yen way.

Yen Brand Story

Different Wings. One Direction. One Journey.

Let's Build A Sustainable Business With Us!

Transforming People. Transforming Business. 

017-5709263